Fiverr
TV
2020 vs. 2023
Challenge
Improving on 2020 media plan of a previous agency, to substantially lower CPV and increasing the YoY direct response rate.
Action
Revised previous agency’s plan to develop a performance-driven campaign strategy by selecting channels with the best affinity & CPV.
By utilizing dynamic optimization and attentive monitoring, we managed to lower CPV and continuously improve performance KPIs between flights, continuously improving our own campaigns from 2022 to 2023 across KPIs.
Results
- 64% CPM
- 90% Cost per View
- Cost per Registration
- 285% Direct Response Rate
