GLADFORMANCE™ is our proprietary media planning methodology that integrates long-term brand-building objectives with short-term performance metrics. It allows us to measure the direct impact of channels like TV and OOH on business outcomes such as sales, app installs, and customer acquisition cost (CAC).

Yes. Startups are part of our DNA. Whether you’re launching a new mobile app, scaling your e-commerce brand, or entering new markets, our agile, full-funnel model adapts to your stage and speed. We build media plans that grow with you.

Yes. We plan and execute full-funnel campaigns across TV, OOH / DOOH, print, radio, podcast, social, and digital. Whether you’re building brand awareness or driving acquisition, our media strategies are built for performance from the start.

It depends on what you’re trying to achieve.

For Linear TV, a performance-focused campaign starts at around €15,000 per week. If brand building is the primary goal, we recommend at least €25,000 per week to generate the reach and frequency needed to move the needle.

For Connected TV, you can get started with a test from €10,000.

Regardless of the format, we always recommend running a minimum of 3 weeks for a first test. Anything shorter and you simply won’t have enough data to understand what’s working and where to optimise.

Whatever the budget, we’ll build a media plan around your specific goals. And if you’re working with a tighter budget, we’ll adjust the approach accordingly, focusing on hyper-targeted buys, limited regions, or shorter flights, to make sure the impact is still there.

We track performance using real-time dashboards, brand lift studies, and cross-channel attribution. Whether it’s CPA, incremental reach, or business outcomes, we measure what matters to your bottom line.

We leverage data-driven tools, including AI-enhanced platforms, for campaign attribution, targeting, creative testing, and optimization. But our starting point is always strategy. We use automation where it adds value, not where it replaces insight.

We bridge online and offline performance. That includes unique URLs, QR codes, geographic web traffic uplifts, and post-campaign brand lift studies. So even your “offline” spend gets real measurement.