ImmoScout24
Digital + OOH
2023
Challenge
Engage a younger audience by producing six video ads, each targeting different consumer needs (finding a WG, a first flat, etc).
They required expert guidance on how to integrate the videos into a quarter-long campaign that avoided audience fatigue.
Action
GLADTOBE crafted a multi-faceted campaign for ImmoScout24, transforming six property-search videos ads into persona-driven narratives. Launching with impactful wild posters with stunts of the actors seeking apartments, the campaign blended offline intrigue with digital engagement.
A strategic spread of 200+ platform-specific assets, with UGC and influencer content sustaining the narrative, fostering a connection with the audience’s
real estate journey and sparking word-of-mouth across meme pages, Reddit threads, and online conversations.
TOUCHPOINTS
Offline
Wild Posting Stunt across key DE cities
Online
- YouTube
- TikTok
- Organic Social Media
- DV360
- Meta (Facebook & Instagram)
- Influencer Marketing
