As Q4 approaches, it’s easy to get swept up in the end-of-year sales frenzy. But while hitting those immediate targets is essential, it’s just as important to start laying the groundwork for a successful strategy for the year ahead. Experts like Roger L. Martin and Alex M. H. Smith emphasize that even during these busy…

Unlocking Performance TV Advertising Opportunities Introduction As the festive lights dim and the holiday music fades, many marketers breathe a sigh of relief, believing their work is done for the year. NOT! In the world of advertising, timing is everything. While most marketers focus their efforts on the frenetic Q4 holiday season, savvy brands are

Alright folks, the holiday season’s coming up, and you know what that means – it’s Advent Calendar time! But here’s the thing: the market’s getting pretty crowded running up to the Holiday Season. So, we did some digging into 15 brands that have been rocking their TV ads for Advent Calendars year after year. Yes,

In a surprising turn of events at the 2024 Olympics in France, we witnessed what may be one of the first AI-generated TV commercials to air on national television in Germany. The brand behind this innovative approach? eToro, the social trading and multi-asset investment company. The Commercial: A Closer Look At first glance, the commercial

Hey there! I’m Pouriya, a Media Consultant who thrives on creativity and strategic thinking. Joining the GLADTOBE team on April 1st, 2024, marked the beginning of an exciting journey that I’m thrilled to share with you. What’s your biggest learning from the first 100 days? Wow! 100 days past!?! that’s unbelievable. The past 100 days

Driving Engagement and Loyalty In the highly competitive landscape of e-commerce and mobile gaming, understanding the role of emotions in marketing is crucial for capturing the attention and loyalty of consumers. Emotions drive consumer behavior, influence purchasing decisions, and build lasting brand relationships. This article delves into the significance of emotional marketing, backed by research

The advertising industry in Germany is huge, with over €37 billion invested in 2023. Despite being a top five digital market globally, Germany still heavily relies on traditional media, with digital advertising making up only 13% of the market in 2021. This reliance on traditional media presents unique challenges for businesses trying to integrate and

At GladToBe, we can leverage advanced tracking technologies to measure and optimize performance TV campaigns, ensuring our clients feel secure about sharing their data and trusting the reported values. We are flexible in working with various established tracking/attribution providers such as Innovid (tvsquared), Attributy, XAD Spoteffects, Realytics, always with the aim to provide the best

We’ve returned from our team trip in Mallorca, prompting us to reflect on this enriching experience and its significance for GLADTOBE. What are the benefits of such workations? Let’s explore. Our Belief: Freedom and Work-Life Balance At GLADTOBE, we prioritize freedom and work-life balance. While many companies have adopted remote work post-pandemic, we’ve always been

Ever wondered how a massive campaign comes to life? Let’s take a peek behind the scenes at GLADTOBE’s work with Immoscout24. The campaign was a complex, multi-faceted effort, driven by the passion and creativity of the GLADTOBE team. Over 400 assets were created, bringing together guerrilla marketing, offline and online integration, and innovative storytelling.  Here’s