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Using Generative Media for better-looking decks and general branding

by Cora Rodrigues As a strategist, I’ve been building decks for over a decade, and it’s always been the most challenging part of my job. Research? You develop an intuition for it—there’s a methodology behind turning data into compelling stories. Structuring those stories into an intuitive slide flow that captivates and convinces? That becomes easier with…

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Who’s watching TV during the day?

Who’s Really Watching TV During the Day Anyways?The Data Might Surprise You Last week, during a media proposal call for a client, the client asked me something I hear constantly: “Who actually watches TV at 11 in the morning?” Fair question. Most people assume daytime TV is just soap operas and infomercials reaching retired audiences

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SUN’s OUT, OOH’s OUT!

by Eric Vissers, VP Marketing @GLADTOBE Your Practical Guide to OOH Advertising in Germany Hey there! If you’re planning your media strategy for the upcoming summer months in Germany, I wanted to share some practical insights about out-of-home advertising that might save you time, budget, and potential headaches. I’ve seen plenty of brands dive into

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What’s the Cost of Attention?

This research exercise explores the efficiency of media investment by analyzing the impact of linear TV campaigns on brand search behavior. Using publicly observable data and applying a standardized cost of search model, we assessed the performance of two competing brands that ran linear TV campaigns between January 13 and January 26, 2025.

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2025 MEDIA TRENDS

By Pedro Wren So we just hit $1.07 trillion in global ad spend. That’s worth pausing on for a second. In my twenty years analyzing media trends, I’ve seen a lot of predictions come and go. But what’s happening now – across streaming, podcasts, retail media, and AI – is genuinely shifting how people consume

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Eric’s MUST READS 2025

As someone passionate about marketing, strategy, and all things business, I enjoy being asked for book recommendations. There are so many great options out there, but a few truly stand out. I wanted to share three that have influenced my thinking and approach, along with two honorable mentions that provide unique insights into building plans

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