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The single most common mistake in airport creative is a logo that’s too small or shown too late. It’s a problem we see across categories — banks, luxury, travel, tech, FMCG. The creative is beautiful, the model is striking, the scene is cinematic, and the brand is a whisper in the corner.

Hi, Laura here. This time, I got the chance to sit down with our new (not so new anymore) Jana and talk about her first six months at GLADTOBE. Jana has always been a traveller at heart. After school, she packed up and moved to Australia for five years, working, travelling, and getting into the

Hi, Laura here. I got to meet Caroline in the office this week and am really happy I could have a chat with her. It’s always nice to put a face and a real person behind the short Slack messages. And Caroline is exactly the kind of person who makes you glad you made the

Every OOH creative goes through the same journey. It starts as a brief. It gets refined in a design tool. It gets approved in a meeting room: on a laptop screen, in good lighting, by people who have been staring at it for days.

Hint: It’s Not Just Generating Sales A guide on how to give your selected channels a job to complete along with expectations We Dug Into the Archives—And What We Found Still Holds True in 2025 Despite everything that’s happened since 2017—the rise of TikTok, the explosion of short-form video, and yes, the pandemic—the emotional foundations

It’s 2026, and guess what: TV still works. It drives awareness, credibility, and conversions. If you build your commercial for performance.

Linear TV remains one of the most powerful tools in a marketer’s arsenal. But not all commercials are created equal. At GLAD TO BE, with 90+ combined years of expertise and 120+ brands under our belt, we’ve developed proven frameworks to evaluate whether a commercial will drive immediate response, build lasting brand equity, or accomplish both simultaneously.

When brands consider partnering with a growth agency, the initial briefing becomes the cornerstone of success. A well-structured brief isn’t just paperwork—it’s the strategic blueprint that aligns expectations, defines success metrics, and ensures every stakeholder understands the journey ahead.

And TV Is Still the Biggest Screen in the Room. by Eric Vissers The VAUNET just dropped their 2025 media usage analysis (here in German). The headline everyone will run with: “TV is losing.” The number nobody will talk about: 10 hours and 53 minutes. That’s how much time the average German spent consuming media every