This research exercise explores the efficiency of media investment by analyzing the impact of linear TV campaigns on brand search behavior. Using publicly observable data and applying a standardized cost of search model, we assessed the performance of two competing brands that ran linear TV campaigns between January 13 and January 26, 2025.
What’s the Cost of Attention? Read More »
We analyzed GWI data across multiple industries, age groups, and consumer segments to answer a critical question: Does spending time on a channel increase ad recall and brand discovery? The short answer is no—media effectiveness depends on mental state and trust rather than just exposure time. Trust over time: why some media channels outperform others
How Media Habits Influence Brand Discovery Read More »
By Pedro Wren So we just hit $1.07 trillion in global ad spend. That’s worth pausing on for a second. In my twenty years analyzing media trends, I’ve seen a lot of predictions come and go. But what’s happening now – across streaming, podcasts, retail media, and AI – is genuinely shifting how people consume
As someone passionate about marketing, strategy, and all things business, I enjoy being asked for book recommendations. There are so many great options out there, but a few truly stand out. I wanted to share three that have influenced my thinking and approach, along with two honorable mentions that provide unique insights into building plans
Eric’s MUST READS 2025 Read More »
From clear calls to action and creating urgency to leveraging emotional connections and visual proof, there are key elements that can make your TV ad a success. Let’s dive into the essentials of crafting a Performance TV spot that not only captures attention but also converts viewers into customers.
What Makes a Great Performance TV Spot? Read More »
As we observe World Mental Health Day, we turn to our co-founders, Andreas Eisermann and Andreas Peltret, for their perspectives on mental health in the workplace. Their insights highlight the importance of creating a supportive environment where open conversations about mental well-being are encouraged.
World Mental Health Day: Insights from Our Co-Founders Read More »
As a media agency, we’ve guided countless e-commerce brands through their growth journeys. Time and again, we’ve seen that when these brands decide to scale up their marketing efforts, they often struggle with understanding what to look for in terms of campaign attribution, both for short-term impact and long-term growth.
How To : Navigate Attribution Challenges: Insights from Our Experience Read More »
As Q4 approaches, it’s easy to get swept up in the end-of-year sales frenzy. But while hitting those immediate targets is essential, it’s just as important to start laying the groundwork for a successful strategy for the year ahead. Experts like Roger L. Martin and Alex M. H. Smith emphasize that even during these busy
Checklist: Building a winning strategy for the next year Read More »
Unlocking Performance TV Advertising Opportunities Introduction As the festive lights dim and the holiday music fades, many marketers breathe a sigh of relief, believing their work is done for the year. NOT! In the world of advertising, timing is everything. While most marketers focus their efforts on the frenetic Q4 holiday season, savvy brands are
Q5: The Hidden Quarter Read More »
Alright folks, the holiday season’s coming up, and you know what that means – it’s Advent Calendar time! But here’s the thing: the market’s getting pretty crowded running up to the Holiday Season. So, we did some digging into 15 brands that have been rocking their TV ads for Advent Calendars year after year. Yes,
Let’s Talk Advent Calendar Promos Read More »
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