Q5: The Hidden Quarter

Unlocking Performance TV Advertising Opportunities Introduction As the festive lights dim and the holiday music fades, many marketers breathe a sigh of relief, believing their work is done for the year. NOT! In the world of advertising, timing is everything. While most marketers focus their efforts on the frenetic Q4 holiday season, savvy brands are

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Let’s Talk Advent Calendar Promos

Alright folks, the holiday season’s coming up, and you know what that means – it’s Advent Calendar time! But here’s the thing: the market’s getting pretty crowded running up to the Holiday Season. So, we did some digging into 15 brands that have been rocking their TV ads for Advent Calendars year after year. Yes,

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Pouriya’s 100 DAYS AT GLADTOBE

Hey there! I’m Pouriya, a Media Consultant who thrives on creativity and strategic thinking. Joining the GLADTOBE team on April 1st, 2024, marked the beginning of an exciting journey that I’m thrilled to share with you. What’s your biggest learning from the first 100 days? Wow! 100 days past!?! that’s unbelievable. The past 100 days

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The Importance of Emotions in Marketing

Driving Engagement and Loyalty In the highly competitive landscape of e-commerce and mobile gaming, understanding the role of emotions in marketing is crucial for capturing the attention and loyalty of consumers. Emotions drive consumer behavior, influence purchasing decisions, and build lasting brand relationships. This article delves into the significance of emotional marketing, backed by research

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HOW TO : Track Performance TV

At GladToBe, we can leverage advanced tracking technologies to measure and optimize performance TV campaigns, ensuring our clients feel secure about sharing their data and trusting the reported values. We are flexible in working with various established tracking/attribution providers such as Innovid (tvsquared), Attributy, XAD Spoteffects, Realytics, always with the aim to provide the best

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