Lingoda

OOH

2020 VS. 2023

Objective

Lifting organic / direct traffic to the website during the promotional period in Stuttgart, resulting in increasing sign-up and purchase conversions.

Action

A multi-format plan was designed across Analog and Digital OOH formats, with a focus on transportation media during a month-long campaign in Stuttgart.

We were able to achieve a remarkable media presence in the cities’ hot spots by driving up organic and direct traffic substantially during the promotion period, resulting in increased conversions.

Results

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