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PERFORMANCE TV MEDIA TACTICS

Overview of Performance TVMedia Tactics Performance focuses on generating immediate and measurable actions from viewers, such as making a purchase, visiting a website, or calling a phone number. Here are key media tactics relevant to performance TV campaigns, with a focus on optimizing, you guessed it: PERFORMANCE. 1. Continuity Strategy Definition: Maintaining a consistent level of

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Beyond Digital Saturation

How Performance TV Unlocks the 95% Meta Can’t Reach “Meta isn’t the same as it used to be.” “Finding new customers on IG and Meta has become harder.” “We have maxed out on Meta.” “The acquisition costs on Meta have increased substantially.” “Meta does not deliver the volume it did during and after Covid.” “Meta

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Using Generative Media for better-looking decks and general branding

by Cora Rodrigues As a strategist, I’ve been building decks for over a decade, and it’s always been the most challenging part of my job. Research? You develop an intuition for it—there’s a methodology behind turning data into compelling stories. Structuring those stories into an intuitive slide flow that captivates and convinces? That becomes easier with

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Who’s watching TV during the day?

Who’s Really Watching TV During the Day Anyways?The Data Might Surprise You Last week, during a media proposal call for a client, the client asked me something I hear constantly: “Who actually watches TV at 11 in the morning?” Fair question. Most people assume daytime TV is just soap operas and infomercials reaching retired audiences

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SUN’s OUT, OOH’s OUT!

by Eric Vissers, VP Marketing @GLADTOBE Your Practical Guide to OOH Advertising in Germany Hey there! If you’re planning your media strategy for the upcoming summer months in Germany, I wanted to share some practical insights about out-of-home advertising that might save you time, budget, and potential headaches. I’ve seen plenty of brands dive into

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