We analyzed GWI data across multiple industries, age groups, and consumer segments to answer a critical question: Does spending time on a channel increase ad recall and brand discovery? The short answer is no—media effectiveness depends on mental state and trust rather than just exposure time. Trust over time: why some media channels outperform others…

As someone passionate about marketing, strategy, and all things business, I enjoy being asked for book recommendations. There are so many great options out there, but a few truly stand out. I wanted to share three that have influenced my thinking and approach, along with two honorable mentions that provide unique insights into building plans

From clear calls to action and creating urgency to leveraging emotional connections and visual proof, there are key elements that can make your TV ad a success. Let’s dive into the essentials of crafting a Performance TV spot that not only captures attention but also converts viewers into customers.

As we observe World Mental Health Day, we turn to our co-founders, Andreas Eisermann and Andreas Peltret, for their perspectives on mental health in the workplace. Their insights highlight the importance of creating a supportive environment where open conversations about mental well-being are encouraged.

As a media agency, we’ve guided countless e-commerce brands through their growth journeys. Time and again, we’ve seen that when these brands decide to scale up their marketing efforts, they often struggle with understanding what to look for in terms of campaign attribution, both for short-term impact and long-term growth.

As Q4 approaches, it’s easy to get swept up in the end-of-year sales frenzy. But while hitting those immediate targets is essential, it’s just as important to start laying the groundwork for a successful strategy for the year ahead. Experts like Roger L. Martin and Alex M. H. Smith emphasize that even during these busy

Unlocking Performance TV Advertising Opportunities Introduction As the festive lights dim and the holiday music fades, many marketers breathe a sigh of relief, believing their work is done for the year. NOT! In the world of advertising, timing is everything. While most marketers focus their efforts on the frenetic Q4 holiday season, savvy brands are

Alright folks, the holiday season’s coming up, and you know what that means – it’s Advent Calendar time! But here’s the thing: the market’s getting pretty crowded running up to the Holiday Season. So, we did some digging into 15 brands that have been rocking their TV ads for Advent Calendars year after year. Yes,

In a surprising turn of events at the 2024 Olympics in France, we witnessed what may be one of the first AI-generated TV commercials to air on national television in Germany. The brand behind this innovative approach? eToro, the social trading and multi-asset investment company. The Commercial: A Closer Look At first glance, the commercial