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Post-Purchase Surveys

Validating Attribution and Enhancing Media Strategy Attribution models operate on learned chains of probabilities – sophisticated estimations of how different touchpoints contribute to conversion. While these models provide valuable directional insights, post-purchase surveys, if designed and conducted successfully, serve as the crucial bridge between probabilistic attribution and actual customer behavior. By directly asking customers about…

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Why German E-commerce Brands Still Hesitate to Make TV Their Growth Engine

A strategic perspective for performance-driven marketing leaders Despite Germans spending an average of 182 minutes daily watching television¹ and 77% using streaming services weekly², many German e-commerce brands remain skeptical about TV advertising as a growth driver. For performance marketers who’ve built their success on pixel-perfect attribution and real-time optimization, the TV landscape presents both

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PERFORMANCE TV MEDIA TACTICS

Overview of Performance TVMedia Tactics Performance focuses on generating immediate and measurable actions from viewers, such as making a purchase, visiting a website, or calling a phone number. Here are key media tactics relevant to performance TV campaigns, with a focus on optimizing, you guessed it: PERFORMANCE. 1. Continuity Strategy Definition: Maintaining a consistent level of

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Beyond Digital Saturation

How Performance TV Unlocks the 95% Meta Can’t Reach “Meta isn’t the same as it used to be.” “Finding new customers on IG and Meta has become harder.” “We have maxed out on Meta.” “The acquisition costs on Meta have increased substantially.” “Meta does not deliver the volume it did during and after Covid.” “Meta

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Using Generative Media for better-looking decks and general branding

by Cora Rodrigues As a strategist, I’ve been building decks for over a decade, and it’s always been the most challenging part of my job. Research? You develop an intuition for it—there’s a methodology behind turning data into compelling stories. Structuring those stories into an intuitive slide flow that captivates and convinces? That becomes easier with

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Who’s watching TV during the day?

Who’s Really Watching TV During the Day Anyways?The Data Might Surprise You Last week, during a media proposal call for a client, the client asked me something I hear constantly: “Who actually watches TV at 11 in the morning?” Fair question. Most people assume daytime TV is just soap operas and infomercials reaching retired audiences

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