Alright folks, the holiday season’s coming up, and you know what that means – it’s Advent Calendar time! But here’s the thing: the market’s getting pretty crowded running up to the Holiday Season. So, we did some digging into 15 brands that have been rocking their TV ads for Advent Calendars year after year. Yes, we learned some cool stuff!
Whether you’re the new brand (kid) on the block or an established brand (seasoned pro), we’ve got some tips to help you crush your Performance TV game this holiday season. So, grab a cup of coffee, tea or green mineral drink, and let’s dive in!
1. Timing is Everything, Baby!
First things first – when should you kick off your campaign? Well, it’s kind of like cooking a perfect turkey (or vegan substitute). Start too early, and people might get tired of your promotion before the holidays even hit. But too late? You might miss the boat entirely.
Here’s a fun little trick: Keep an eye on Google Trends for “Mariah Carey – All I Want for Christmas.” No joke! When that starts trending, you know people are getting into the holiday spirit. Here’s an example for Germany.
Now, here’s what we found:
- If you’re mostly selling online, aim starting for the first week of November. Run it till about the third week. That’s when people are starting to think, “Oh snap, I need to start my holiday shopping!”
- If you’re an established brand? You can start teasing folks in mid-October. You’ve got the muscle to keep people interested for longer.
- Insider Info : Linear TV Bookings start a month in advance, so get in touch with us mid-September to early October!
2. Don't Leave 'Em Hanging!
Nothing’s worse than hyping up your awesome Advent calendar and then… oops! Sold out in 5 minutes. Talk about a holiday bummer. UNCOOL!
To keep things smooth, throw in a little “while supplies last” in your ad. It’s like telling your party guests, “Come early if you want pizza!” It creates a bit of urgency without making promises you can’t keep. (Who’s hungry?)
3. Your Delivery Game Needs To Be On Point
Remember, Advent calendars are time-sensitive. Nobody wants theirs showing up on December 15th! Make sure you can get them to your customers before December 1st.
Pro tip: Tell folks the last day they can order and still get their calendar on time. It’s like giving them a friendly deadline – they’ll appreciate knowing!
4. Spread Some Early Holiday Cheer
Want to really get people excited? Offer a sweet deal for early birds. Maybe a discount, or throw in a little extra gift. It’s like saying, “Thanks for not procrastinating!” Plus, it’ll keep your sales momentum going strong.
Wrapping It Up (Like a Perfect Gift!)
So there you have it, friends! We’ve covered the when, the how, and the why of nailing your Advent calendar TV promo. From timing your campaign just right to making sure you don’t run out of calendars faster than we at GLADTOBE eat cookies, these tips should be your ticket to holiday marketing success.
Remember, promoting an Advent Calendar isn’t just about selling a product. It’s about kickstarting the holiday spirit, bringing joy to your customers, and maybe even starting a new tradition for some families. Seriously, how cool is that?
But hey, we get it. Planning and executing a TV campaign, especially a performance-driven one, can be trickier than untangling those old Christmas lights. That’s where we come in!
Need a Holiday Helper? We've Got Your Back!
If you’re sitting there thinking, “This all sounds great, but I wouldn’t even know where to start,” don’t sweat it! We can be your elves of the TV advertising world – always ready to offer a helping hand.
Whether you need help planning your campaign, figuring out the best channels to reach your audience, or making sure your ad budget is working hard, we’ve got you covered.
So, why not drop us a line?
5 Key take-aways
Timing is Critical: Starting your Advent Calendar promo at the right time is essential for success. If you sell online with a linear TV boost, aim to launch during the first week of November. Established brands can tease starting in mid-October to build anticipation. P.S. Booking windows open on the 10th of October, so get in touch with us by mid-September.
Create Urgency with Stock Availability: Mention “while supplies last” to create a sense of urgency and manage customer expectations, avoiding disappointment if calendars sell out quickly.
Prioritize Timely Delivery: Ensure Advent calendars are delivered before December 1st. Clearly communicate the last possible order date to guarantee timely arrival for customers. P.S. Align with your logistics team first
Early Bird Incentives Work: Offering early bird deals, such as discounts or bonus gifts, can nudge customers to buy early and sustain momentum during the holiday season.
Focus on Holiday Spirit and Tradition: Advent calendars are more than just products; they’re about creating joy and potentially starting new family traditions. Your marketing should tap into this emotional connection.
