Outfittery
TV
2022 vs 2024
Challenge
Revising previous agency’s plan develop a performance-driven campaign strategy by selecting channels with the best affinity & a focus on low Cost per New Lead.
Action
By utilizing dynamic optimization and attentive monitoring, we managed to lower and continuously improve performance KPIs between flights.
Not only did we reach their target (to decrease Cost for New Lead from previous agency by 16%), but we further decreased CpNL by 48%, exceeding target by 32%.
Result
- 35% CPM
- 61% Cost per View
- 48% Cost per New Lead
- 64% Direct Response Rate
