The first quarter of the year is akin to a grand stage, with businesses making their debut for the year. Consumers anticipate and pay special attention to what’s fresh and beneficial for them. Capturing this heightened attention through savvy marketing and advertising spells success in elevating revenue for Q1. In this article, we explore why Q1 is your golden ticket, and how leveraging TV advertising with Glad To Be can set the stage for a successful year.
Q1 serves as a bridge between the year-end marketing frenzy and the gradual ramp-up in activity for the rest of the year. It’s a time when consumers recalibrate, setting new aspirations and resolutions following the festivities. This period, particularly January, witnesses a unique confluence of increased TV usage and lower ad costs, presenting a golden opportunity for marketers to reach their audience effectively.
Glad To Be, with its extensive industry experience, sees substantial growth opportunities during this period. Across a diverse clientele representing various sectors, we’ve witnessed significant enhancements in key performance indicators. We’ve observed improvements in metrics such as Cost Per View (CPV) of approximately 35% lower and Cost Per Registration (CpR) that’s 45% below the annual average. Our approach is driven by data, and our results showcase the effectiveness and cost-efficiency that TV advertising can achieve during the critical Q1 period.
Riding the Seasonal Wave: How Q1 Sparks Growth
In the bustling world of commerce, where attention is scarce and competition is fierce, the first quarter stands as a beacon of opportunity. It’s a time when New Year’s resolutions are still fresh and individuals are seeking solutions to fulfill their promises for a better year. This unique window of heightened attention is a treasure trove for businesses, especially those in industries that resonate with the ‘New Year, New Me’ spirit.
Our data consistently shows the seasonal impact of Q1 on various industries: Fitness centers witness a membership spike as people embark on their fitness journeys; health and wellness brands find a receptive audience for their products; and the travel industry experiences a surge in bookings. Q1 serves as a launchpad for these industries and television advertising is the rocket fuel that propels them forward.
Testing the Waters in Q1
The beginning of a new year also prompts marketers to reevaluate and innovate their strategies. It’s a moment of reflection and strategic planning. Q1 becomes the perfect testing ground for new approaches, especially for channels in the marketing mix. TV, being a stalwart channel, can be tested rigorously in Q1 to measure its resonance and effectiveness with the evolving consumer landscape in 2024.
By keeping consumers engaged during this period, it can subtly prime them for their purchasing journeys in Q2. It’s not merely about grabbing attention but also about keeping brands top-of-mind as consumers gear up for their buying decisions.
In the words of Cristian Heymann, VP Media at Glad To Be: “Q1 is highly leveraged, especially in January and February, when TV usage peaks the highest of the year, and prices are up to 25% lower. Seasonality plays a significant role.“
Glad To Be's Insights: Elevating Your Q1 Strategy
For brands, the lesson is clear—integrating TV strategically, particularly in Q1, is not just a choice, but a necessity. TV primes consumers, sets the stage for their buying journey, and strengthens brand recall. Glad To Be, with its expertise in crafting data-driven TV campaigns, understands the pulse of modern marketing and offers not only access to a timeless media platform but also a dedicated team committed to your success.
Leverage the powerful medium of TV with Glad To Be and align your marketing mix to the seasonal ebbs and flows. Reach out to us today, and let’s turn Q1 into your stepping stone for a triumphant year.
