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The Growth Truth by Eric Vissers When “No” Means Growing Together My 9th grade math teacher had this habit of ending every class with the same phrase: “Remember, honesty is the best policy.” Back then, with my mind on anything but quadratic equations, I dismissed it as another adult platitude. Three decades later, running a media…

Sales are flat. The board wants results. And there, sitting in front of you, is this big red lever labeled “DISCOUNT” that promises instant gratification.

Billboards. CLPs. Wild Posters. Digital OOH… OOH is hard to miss. But measuring its impact? That’s a different story.

How the meal-kit delivery’s €6.75 billion industry convinced Europeans to subscribe to food quality It’s around 5 PM on a Tuesday in Berlin, and Eric—VP of Marketing at a great media agency in Berlin—isn’t frantically Googling “quick dinner recipes” or spending on takeout. Instead, he and his partner are unboxing perfectly portioned ingredients for Thai

Q5 2025 Update From those new clients who tested Linear TV to help with their growth during our Q5 2024/2025 research, 4 of them are still booking campaigns, and looking forward to doubling (or tripling) their spend during the next Q5 period. We have also new clients, most of them in the health and nutrition

Validating Attribution and Enhancing Media Strategy Attribution models operate on learned chains of probabilities – sophisticated estimations of how different touchpoints contribute to conversion. While these models provide valuable directional insights, post-purchase surveys, if designed and conducted successfully, serve as the crucial bridge between probabilistic attribution and actual customer behavior. By directly asking customers about

A strategic perspective for performance-driven marketing leaders Despite Germans spending an average of 182 minutes daily watching television¹ and 77% using streaming services weekly², many German e-commerce brands remain skeptical about TV advertising as a growth driver. For performance marketers who’ve built their success on pixel-perfect attribution and real-time optimization, the TV landscape presents both

When we introduced the concept of Q5 last September, we highlighted its potential as a hidden opportunity in the TV advertising calendar. Seven diverse brands took the leap during Q5 2024/2025, and their Google search trends tell an illuminating story – not just about the power of TV advertising, but about the journey brands take

Overview of Performance TVMedia Tactics Performance focuses on generating immediate and measurable actions from viewers, such as making a purchase, visiting a website, or calling a phone number. Here are key media tactics relevant to performance TV campaigns, with a focus on optimizing, you guessed it: PERFORMANCE. 1. Continuity Strategy Definition: Maintaining a consistent level of

How Performance TV Unlocks the 95% Meta Can’t Reach “Meta isn’t the same as it used to be.” “Finding new customers on IG and Meta has become harder.” “We have maxed out on Meta.” “The acquisition costs on Meta have increased substantially.” “Meta does not deliver the volume it did during and after Covid.” “Meta