Overview of Performance TVMedia Tactics Performance focuses on generating immediate and measurable actions from viewers, such as making a purchase, visiting a website, or calling a phone number. Here are key media tactics relevant to performance TV campaigns, with a focus on optimizing, you guessed it: PERFORMANCE. 1. Continuity Strategy Definition: Maintaining a consistent level of…
PERFORMANCE TV MEDIA TACTICS Read More »
How Performance TV Unlocks the 95% Meta Can’t Reach “Meta isn’t the same as it used to be.” “Finding new customers on IG and Meta has become harder.” “We have maxed out on Meta.” “The acquisition costs on Meta have increased substantially.” “Meta does not deliver the volume it did during and after Covid.” “Meta
Beyond Digital Saturation Read More »
Let’s be honest: startups love a good growth hack. But then again, who doesn’t? And Media for Equity (M4E) sounds like one. Instead of paying cash for ad space, you trade equity. The media company becomes a part-owner, and in return, they run your ads—TV, online, out-of-home. It’s attractive. Especially when budgets are tight and
Media for Equity: Smart shortcut or growth gamble? Read More »
by Cora Rodrigues As a strategist, I’ve been building decks for over a decade, and it’s always been the most challenging part of my job. Research? You develop an intuition for it—there’s a methodology behind turning data into compelling stories. Structuring those stories into an intuitive slide flow that captivates and convinces? That becomes easier with
Using Generative Media for better-looking decks and general branding Read More »
Who’s Really Watching TV During the Day Anyways?The Data Might Surprise You Last week, during a media proposal call for a client, the client asked me something I hear constantly: “Who actually watches TV at 11 in the morning?” Fair question. Most people assume daytime TV is just soap operas and infomercials reaching retired audiences
Who’s watching TV during the day? Read More »
ASK US ANYTHING Can You Prove CTV Works Regionally?We Just Did. CTV often gets written off as a super expensive channel with limited reach, great for visibility, but fuzzy when it comes to impact. We wanted to challenge that. So we ran a controlled CTV/ATV campaign for a client of ours in Bayern, while keeping
Can You Prove CTV Works Regionally? Read More »
We had an intern in the past week. Charlize, like a lot of people her age (15), is wondering what to do in the future. How do you get into the field of Marketing & Communication and what does the work even entail? The team at GLADTOBE asked Charlize if she could write a blogpost about
Charlize’s Experience at GLADTOBE Read More »
by Eric Vissers, VP Marketing @GLADTOBE Your Practical Guide to OOH Advertising in Germany Hey there! If you’re planning your media strategy for the upcoming summer months in Germany, I wanted to share some practical insights about out-of-home advertising that might save you time, budget, and potential headaches. I’ve seen plenty of brands dive into
SUN’s OUT, OOH’s OUT! Read More »
The Challenge: For eCommerce brands, timing is everything—especially when it comes to seasonal campaigns. Mother’s Day is a key sales event for our client, an established brand already leveraging digital channels to reach their audience.
How AI Helped Us Pinpoint the Best Time for a Mother’s Day TV Campaign Read More »
This research exercise explores the efficiency of media investment by analyzing the impact of linear TV campaigns on brand search behavior. Using publicly observable data and applying a standardized cost of search model, we assessed the performance of two competing brands that ran linear TV campaigns between January 13 and January 26, 2025.
What’s the Cost of Attention? Read More »
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