ASK US ANYTHING Can You Prove CTV Works Regionally?We Just Did. CTV often gets written off as a super expensive channel with limited reach, great for visibility, but fuzzy when it comes to impact. We wanted to challenge that. So we ran a controlled CTV/ATV campaign for a client of ours in Bayern, while keeping…
Can You Prove CTV Works Regionally? Read More »
We had an intern in the past week. Charlize, like a lot of people her age (15), is wondering what to do in the future. How do you get into the field of Marketing & Communication and what does the work even entail? The team at GLADTOBE asked Charlize if she could write a blogpost about
Charlize’s Experience at GLADTOBE Read More »
by Eric Vissers, VP Marketing @GLADTOBE Your Practical Guide to OOH Advertising in Germany Hey there! If you’re planning your media strategy for the upcoming summer months in Germany, I wanted to share some practical insights about out-of-home advertising that might save you time, budget, and potential headaches. I’ve seen plenty of brands dive into
SUN’s OUT, OOH’s OUT! Read More »
The Challenge: For eCommerce brands, timing is everything—especially when it comes to seasonal campaigns. Mother’s Day is a key sales event for our client, an established brand already leveraging digital channels to reach their audience.
How AI Helped Us Pinpoint the Best Time for a Mother’s Day TV Campaign Read More »
This research exercise explores the efficiency of media investment by analyzing the impact of linear TV campaigns on brand search behavior. Using publicly observable data and applying a standardized cost of search model, we assessed the performance of two competing brands that ran linear TV campaigns between January 13 and January 26, 2025.
What’s the Cost of Attention? Read More »
We analyzed GWI data across multiple industries, age groups, and consumer segments to answer a critical question: Does spending time on a channel increase ad recall and brand discovery? The short answer is no—media effectiveness depends on mental state and trust rather than just exposure time. Trust over time: why some media channels outperform others
How Media Habits Influence Brand Discovery Read More »
From clear calls to action and creating urgency to leveraging emotional connections and visual proof, there are key elements that can make your TV ad a success. Let’s dive into the essentials of crafting a Performance TV spot that not only captures attention but also converts viewers into customers.
What Makes a Great Performance TV Spot? Read More »
As Q4 approaches, it’s easy to get swept up in the end-of-year sales frenzy. But while hitting those immediate targets is essential, it’s just as important to start laying the groundwork for a successful strategy for the year ahead. Experts like Roger L. Martin and Alex M. H. Smith emphasize that even during these busy
Checklist: Building a winning strategy for the next year Read More »
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