Connect to your Audience, Drive Growth, Measure Success.

🌸 Spring is here, and people are out of their cosy homes. This can only mean one thing: OOH is back in focus! We dug into fresh global data from GWI’s February 2025 Zeitgeist study and pulled a few standout stats to show why outdoor advertising works — from what people notice to what they actually remember. 👀 Swipe through for the highlights, based on insights from over 12,000 consumers worldwide. (P.S. We’ve also put together a deeper dive into German behavior — including generational differences — if you're looking for local insights.)

Today, we’re thrilled to welcome our media magician Lou. Big on health, growth, and doing work that matters – Lou’s bringing great energy to the team. Welcome – we’re glad to have you! 💥

Spring is here and so is our new GLADTOBE wear! Our new tees are out and we couldn’t be more proud ✌️ Props to Nico for this fire design! 🔥

Meet Alex, the newest addition to our GLADTOBE team! From the moment he saw how we work, he knew this was the right place to make an impact. Now, we’re just as excited to have him on board. But who is Alex beyond work? 👀 A strategist, a motorcycle rider, a book lover—and maybe a future pilot? 👉 Swipe through his intro to get to know him. Welcome, Alex! Can’t wait to reach new heights with you!🚀

We might not have won an Oscar, but we got an Effie! 🎉 A huge thank you to @taxfix and all partners for bringing the incredible TaxTalk campaign to life. Once again, we’ve proven that linear TV can drive real business impact. But what did we actually achieve? 📺 Strategic TV Placement – Reaching audiences at the right time and place, even when taxes weren’t top of mind. 📈 Brand Equity & Trust – Positioning Taxfix as an empathetic enabler, driving a +47% increase in brand value. 🎯 Measurable Results – More searches, higher consideration (+16PP), and stronger engagement across digital channels. Holding this Effie in our hands is a powerful reminder of what’s possible when smart media strategy meets bold creativity. We’re excited to keep proving our dedication and pushing media strategies to new heights! 🚀 Congrats to Kathrina, Andreas, and Cristian (who isn’t in the pic but rocked an amazing white suit that day!).

Remember the @oviva_de campaign we shared a few weeks ago? Well, our intern Karina went on a journey through Germany, hopping on trains, trekking through cities, and capturing every Oviva ad she could find! From bustling stations to quiet streets, she saw firsthand how our work connects with people in their everyday lives. Because for us, an ad isn’t just an ad—it’s a moment of impact combining relevancy and meaning. And we’re proud to go the extra mile (or 1.894 km actually) to make sure it lands.