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What a year 2024 has been! 🎉 So many amazing moments with our incredible team—sweating it out in workouts, bonding at team events in Stuttgart and Berlin, and enjoying the sun during our workation in Mallorca. Every single memory made us stronger and closer as a team. 💪✨ And now we’re ready for 2025! This year’s going to be bigger and better. We can’t wait to share the journey with you. Stay tuned! 🔥🙌

2025 Media Predictions are here! Our first prediction: TV is just... TV! And we at GLADTOBE saw it coming. Remember all those buzzwords? AVOD, SVOD, CTV, LTV… Well in 2025, they won’t matter anymore. Viewers don’t care about the platform—they just switch between broadcast and streaming. Swipe through to learn more 👀 Need help with your 2025 media strategy? Reach out to us! 🚀 ******* Sources: TGI Global Quick View; WARC's Global Ad Spend Outlook; Kantar 2025 MEDIA TRENDS & PREDICTIONS; Dentsu The Year of Impact 2025 Media Trends.

Were we right?!?! Back in January, we forecasted the trends that would shape the marketing field in 2024 after analyzing 20+ reports. Now that December is here, it’s time to revisit those predictions and explore how they unfolded! From purpose-driven campaigns to TikTok transforming into a search powerhouse, and the rise of shoppertainment—how accurate were we? 👀 🎙️ Check out our latest AI-made podcast, crafted with our insights and a cutting-edge AI tool. Reflect with us on a year of marketing trends, unexpected shifts, and game-changing strategies. We’re proud to showcase the creative possibilities of AI with this new format—and even more excited about what the future holds. 🎧

20 million Germans tune in to live sports—that’s a HUGE opportunity for TV advertising! 🎯 So, we at GLADTOBE took this shot to showcase our client during one of the most watched live events of the year: the SUPER BOWL 🏈 That’s up to 1.038M viewers reach with one spot! This isn’t just a football game—it’s a cultural phenomenon where fans are as hyped for the ads as they are for the game itself 🚀 We’re thrilled to see our client make this big move where millions of eyes will be glued to the screen. Stay tuned & get ready for Touch Down! 💥

What a way to wrap up 2024! 🎉✨ After a year full of hard work, new clients, exciting pitches, and welcoming new team members, it was time to hit pause and celebrate our achievements together. Our team came from all over Germany and even Sweden to spend one unforgettable evening filled with Eisstockschiessen, laughter, connection, and good food. 🌟 These moments remind us why we’re so proud to be part of this team. A huge thank you to Stella and Caitlyn for organizing, to Nicolo for the beautiful presents, and to every single person for making this night so special.

🚴‍♀️ Big news at GLADTOBE! Our team can now lease their dream bike through JobRad – at minimal monthly cost! Here’s why we love it: 💪 Stay Active: Cycling is great for fitness, helps reduce stress, and just makes you feel good. (Who wouldn’t want that?) 🌱 Go Green: Leave the car at home, cut CO₂ emissions, and do your bit for the planet. Watch out, Incredible Hulk, here we come! ✨ Total Flexibility: Whether it’s for getting to work, running errands, weekend rides, or vacations, your JobRad’s got you covered. We’re so excited to ride toward a healthier, greener future together! 💚