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The feeling when workation is over and you have to go home. 🥺 “It’s truly something special (and not to be taken for granted) to be given the chance to go on a trip like this and having colleagues who make you laugh until you cry, work hard, share meaningful conversations, and still enjoy life together.” Thank you to the best team GLADTOBE could ask for. We’re recharged, inspired, and ready to kick the rest of the year’s butt. 🚀

News from our workation ☀️💻🏋️‍♀️ We’re working, working out, and enjoying our time together. What a way to reset and reconnect! We'll be back to reality soon: refreshed, recharged, and ready to take on whatever media challenge you throw our way.

𝙎𝙩𝙤𝙘𝙠 𝙥𝙝𝙤𝙩𝙤𝙨 𝙬𝙚𝙧𝙚𝙣’𝙩 𝙘𝙪𝙩𝙩𝙞𝙣𝙜 𝙞𝙩, 𝙨𝙤 𝙬𝙚 𝙬𝙚𝙣𝙩 𝙛𝙤𝙧 𝘼𝙄. When our strategist Cora got tired of digging through stock photo sites to enhance her presentations and pitch decks, she turned to generative tools like Sora. Not to “hack” her way through design, but to reclaim time for research and storytelling. In our blog, she shares her experience with generative media. But be aware: this isn’t a tutorial. It’s only a look into how we’re exploring AI as a creative accelerator: ✅ how we brief it like we would designers ✅ how it supports (not replaces) strategy ✅ how it helps us make better, sharper decks Because the future of creative work isn’t about replacing talent. It’s about removing friction so that talent can focus on bigger projects. 👉 Read the full post for learnings, prompts, and what we’ve figured out so far in our latest blog.

Boarding for our yearly workation! ✈️ For the next week, our entire team will be working from sunny Crete. You can still reach us as usual. We might just be a little happier… and a tad more sunburnt! 😎

"What do I want to do? Where and how do I even start in the industry?" These are some of the most common questions young people like Charlize ask themselves every day. Charlize joined us for a week-long internship here at GLADTOBE. Sitting in on client meetings, exploring campaign development, social media management, and even taking part in an AI discussion was a daily occurrence for her. Curious about what she learned? Check out Charlize’s self-written blog post, now live on our website! (Message from our team: Massive kudos to Charlize for her creativity. We're proud to have been part of her learning journey!)

Hot sun, cold shade, and deep chats in between. Andreas and Eric hit #OMR2025 in Hamburg last week! This time, a little lighter on foot traffic, but heavier on real conversations with clients, partners, and a few familiar faces from the old-job-archives. No masterclasses for us this time, but plenty of opportunities worth chasing down 💪 One thing is for sure, the @officially_omr is still the place where curiosity meets opportunity. See you next year? ✌️