Connect to your Audience, Drive Growth, Measure Success.

We might not have won an Oscar, but we got an Effie! 🎉 A huge thank you to @taxfix and all partners for bringing the incredible TaxTalk campaign to life. Once again, we’ve proven that linear TV can drive real business impact. But what did we actually achieve? 📺 Strategic TV Placement – Reaching audiences at the right time and place, even when taxes weren’t top of mind. 📈 Brand Equity & Trust – Positioning Taxfix as an empathetic enabler, driving a +47% increase in brand value. 🎯 Measurable Results – More searches, higher consideration (+16PP), and stronger engagement across digital channels. Holding this Effie in our hands is a powerful reminder of what’s possible when smart media strategy meets bold creativity. We’re excited to keep proving our dedication and pushing media strategies to new heights! 🚀 Congrats to Kathrina, Andreas, and Cristian (who isn’t in the pic but rocked an amazing white suit that day!).

Remember the @oviva_de campaign we shared a few weeks ago? Well, our intern Karina went on a journey through Germany, hopping on trains, trekking through cities, and capturing every Oviva ad she could find! From bustling stations to quiet streets, she saw firsthand how our work connects with people in their everyday lives. Because for us, an ad isn’t just an ad—it’s a moment of impact combining relevancy and meaning. And we’re proud to go the extra mile (or 1.894 km actually) to make sure it lands.

Have you seen our latest OOH campaign with @oviva_de ? We're lighting up 146 locations across Leipzig and Rostock with our message to build a healthier future for all with the most accessible and effective care to people living with weight-related conditions. Have you spotted some yet? Big thank you to Luisa, Marvin & team for the trust and collaboration that made this possible. 🙌

What a year 2024 has been! 🎉 So many amazing moments with our incredible team—sweating it out in workouts, bonding at team events in Stuttgart and Berlin, and enjoying the sun during our workation in Mallorca. Every single memory made us stronger and closer as a team. 💪✨ And now we’re ready for 2025! This year’s going to be bigger and better. We can’t wait to share the journey with you. Stay tuned! 🔥🙌

2025 Media Predictions are here! Our first prediction: TV is just... TV! And we at GLADTOBE saw it coming. Remember all those buzzwords? AVOD, SVOD, CTV, LTV… Well in 2025, they won’t matter anymore. Viewers don’t care about the platform—they just switch between broadcast and streaming. Swipe through to learn more 👀 Need help with your 2025 media strategy? Reach out to us! 🚀 ******* Sources: TGI Global Quick View; WARC's Global Ad Spend Outlook; Kantar 2025 MEDIA TRENDS & PREDICTIONS; Dentsu The Year of Impact 2025 Media Trends.

Were we right?!?! Back in January, we forecasted the trends that would shape the marketing field in 2024 after analyzing 20+ reports. Now that December is here, it’s time to revisit those predictions and explore how they unfolded! From purpose-driven campaigns to TikTok transforming into a search powerhouse, and the rise of shoppertainment—how accurate were we? 👀 🎙️ Check out our latest AI-made podcast, crafted with our insights and a cutting-edge AI tool. Reflect with us on a year of marketing trends, unexpected shifts, and game-changing strategies. We’re proud to showcase the creative possibilities of AI with this new format—and even more excited about what the future holds. 🎧