Connect to your Audience, Drive Growth, Measure Success.

Learning a new language takes patience, practice… and sometimes pretending you totally understood that last sentence when you actually didn't 🤷 To make it less of a guessing game and more about confidently joining the conversation, 𝘄𝗲’𝘃𝗲 𝗮𝗱𝗱𝗲𝗱 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗰𝗹𝗮𝘀𝘀𝗲𝘀 𝘁𝗼 𝗼𝘂𝗿 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 ✨ And our team’s already putting them to use! One colleague is taking B2 German on Lingoda, enjoying total schedule freedom and picking topics that strengthen their skills. Another opted for in-person classes in Berlin to pick up where they left off a few years ago. Why? Because for us, skill-building goes beyond the workplace. It’s about giving our team tools they can use anywhere.

Meta not doing what it should lately? You’re not the only one. CAC is up, ROAS is down, and your audiences are tired. And that growth curve? ...Not exactly curving anymore. Truth is: digital alone isn’t enough anymore. But there’s one channel that still works wonders. Yes, we’re talking about TV again. 📺 👉 Performance TV is delivering. It’s boosting search traffic, reaching audiences your feed can’t, and giving your digital spend the support it needs. Curious how? We broke it down in our latest blog.

The feeling when workation is over and you have to go home. 🥺 “It’s truly something special (and not to be taken for granted) to be given the chance to go on a trip like this and having colleagues who make you laugh until you cry, work hard, share meaningful conversations, and still enjoy life together.” Thank you to the best team GLADTOBE could ask for. We’re recharged, inspired, and ready to kick the rest of the year’s butt. 🚀

News from our workation ☀️💻🏋️‍♀️ We’re working, working out, and enjoying our time together. What a way to reset and reconnect! We'll be back to reality soon: refreshed, recharged, and ready to take on whatever media challenge you throw our way.

𝙎𝙩𝙤𝙘𝙠 𝙥𝙝𝙤𝙩𝙤𝙨 𝙬𝙚𝙧𝙚𝙣’𝙩 𝙘𝙪𝙩𝙩𝙞𝙣𝙜 𝙞𝙩, 𝙨𝙤 𝙬𝙚 𝙬𝙚𝙣𝙩 𝙛𝙤𝙧 𝘼𝙄. When our strategist Cora got tired of digging through stock photo sites to enhance her presentations and pitch decks, she turned to generative tools like Sora. Not to “hack” her way through design, but to reclaim time for research and storytelling. In our blog, she shares her experience with generative media. But be aware: this isn’t a tutorial. It’s only a look into how we’re exploring AI as a creative accelerator: ✅ how we brief it like we would designers ✅ how it supports (not replaces) strategy ✅ how it helps us make better, sharper decks Because the future of creative work isn’t about replacing talent. It’s about removing friction so that talent can focus on bigger projects. 👉 Read the full post for learnings, prompts, and what we’ve figured out so far in our latest blog.

Boarding for our yearly workation! ✈️ For the next week, our entire team will be working from sunny Crete. You can still reach us as usual. We might just be a little happier… and a tad more sunburnt! 😎