Let’s be honest: startups love a good growth hack. But then again, who doesn’t? And Media for Equity (M4E) sounds like one. Instead of paying cash for ad space, you trade equity. The media company becomes a part-owner, and in return, they run your ads—TV, online, out-of-home. It’s attractive. Especially when budgets are tight and…
Media for Equity: Smart shortcut or growth gamble? Read More »
by Cora Rodrigues As a strategist, I’ve been building decks for over a decade, and it’s always been the most challenging part of my job. Research? You develop an intuition for it—there’s a methodology behind turning data into compelling stories. Structuring those stories into an intuitive slide flow that captivates and convinces? That becomes easier with
Using Generative Media for better-looking decks and general branding Read More »
Who’s Really Watching TV During the Day Anyways?The Data Might Surprise You Last week, during a media proposal call for a client, the client asked me something I hear constantly: “Who actually watches TV at 11 in the morning?” Fair question. Most people assume daytime TV is just soap operas and infomercials reaching retired audiences
Who’s watching TV during the day? Read More »
ASK US ANYTHING Can You Prove CTV Works Regionally?We Just Did. CTV often gets written off as a super expensive channel with limited reach, great for visibility, but fuzzy when it comes to impact. We wanted to challenge that. So we ran a controlled CTV/ATV campaign for a client of ours in Bayern, while keeping
Can You Prove CTV Works Regionally? Read More »
We had an intern in the past week. Charlize, like a lot of people her age (15), is wondering what to do in the future. How do you get into the field of Marketing & Communication and what does the work even entail? The team at GLADTOBE asked Charlize if she could write a blogpost about
Charlize’s Experience at GLADTOBE Read More »
by Eric Vissers, VP Marketing @GLADTOBE Your Practical Guide to OOH Advertising in Germany Hey there! If you’re planning your media strategy for the upcoming summer months in Germany, I wanted to share some practical insights about out-of-home advertising that might save you time, budget, and potential headaches. I’ve seen plenty of brands dive into
SUN’s OUT, OOH’s OUT! Read More »
The Challenge: For eCommerce brands, timing is everything—especially when it comes to seasonal campaigns. Mother’s Day is a key sales event for our client, an established brand already leveraging digital channels to reach their audience.
How AI Helped Us Pinpoint the Best Time for a Mother’s Day TV Campaign Read More »
This research exercise explores the efficiency of media investment by analyzing the impact of linear TV campaigns on brand search behavior. Using publicly observable data and applying a standardized cost of search model, we assessed the performance of two competing brands that ran linear TV campaigns between January 13 and January 26, 2025.
What’s the Cost of Attention? Read More »
We analyzed GWI data across multiple industries, age groups, and consumer segments to answer a critical question: Does spending time on a channel increase ad recall and brand discovery? The short answer is no—media effectiveness depends on mental state and trust rather than just exposure time. Trust over time: why some media channels outperform others
How Media Habits Influence Brand Discovery Read More »
By Pedro Wren So we just hit $1.07 trillion in global ad spend. That’s worth pausing on for a second. In my twenty years analyzing media trends, I’ve seen a lot of predictions come and go. But what’s happening now – across streaming, podcasts, retail media, and AI – is genuinely shifting how people consume
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