We had an intern in the past week. Charlize, like a lot of people her age (15), is wondering what to do in the future. How do you get into the field of Marketing & Communication and what does the work even entail? The team at GLADTOBE asked Charlize if she could write a blogpost about…
Charlize’s Experience at GLADTOBE Read More »
by Eric Vissers, VP Marketing @GLADTOBE Your Practical Guide to OOH Advertising in Germany Hey there! If you’re planning your media strategy for the upcoming summer months in Germany, I wanted to share some practical insights about out-of-home advertising that might save you time, budget, and potential headaches. I’ve seen plenty of brands dive into
SUN’s OUT, OOH’s OUT! Read More »
The Challenge: For eCommerce brands, timing is everything—especially when it comes to seasonal campaigns. Mother’s Day is a key sales event for our client, an established brand already leveraging digital channels to reach their audience.
How AI Helped Us Pinpoint the Best Time for a Mother’s Day TV Campaign Read More »
This research exercise explores the efficiency of media investment by analyzing the impact of linear TV campaigns on brand search behavior. Using publicly observable data and applying a standardized cost of search model, we assessed the performance of two competing brands that ran linear TV campaigns between January 13 and January 26, 2025.
What’s the Cost of Attention? Read More »
We analyzed GWI data across multiple industries, age groups, and consumer segments to answer a critical question: Does spending time on a channel increase ad recall and brand discovery? The short answer is no—media effectiveness depends on mental state and trust rather than just exposure time. Trust over time: why some media channels outperform others
How Media Habits Influence Brand Discovery Read More »
By Pedro Wren So we just hit $1.07 trillion in global ad spend. That’s worth pausing on for a second. In my twenty years analyzing media trends, I’ve seen a lot of predictions come and go. But what’s happening now – across streaming, podcasts, retail media, and AI – is genuinely shifting how people consume
As someone passionate about marketing, strategy, and all things business, I enjoy being asked for book recommendations. There are so many great options out there, but a few truly stand out. I wanted to share three that have influenced my thinking and approach, along with two honorable mentions that provide unique insights into building plans
Eric’s MUST READS 2025 Read More »
From clear calls to action and creating urgency to leveraging emotional connections and visual proof, there are key elements that can make your TV ad a success. Let’s dive into the essentials of crafting a Performance TV spot that not only captures attention but also converts viewers into customers.
What Makes a Great Performance TV Spot? Read More »
As we observe World Mental Health Day, we turn to our co-founders, Andreas Eisermann and Andreas Peltret, for their perspectives on mental health in the workplace. Their insights highlight the importance of creating a supportive environment where open conversations about mental well-being are encouraged.
World Mental Health Day: Insights from Our Co-Founders Read More »
As a media agency, we’ve guided countless e-commerce brands through their growth journeys. Time and again, we’ve seen that when these brands decide to scale up their marketing efforts, they often struggle with understanding what to look for in terms of campaign attribution, both for short-term impact and long-term growth.
How To : Navigate Attribution Challenges: Insights from Our Experience Read More »
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