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In a surprising turn of events at the 2024 Olympics in France, we witnessed what may be one of the first AI-generated TV commercials to air on national television in Germany. The brand behind this innovative approach? eToro, the social trading and multi-asset investment company. The Commercial: A Closer Look At first glance, the commercial…

Hey there! I’m Pouriya, a Media Consultant who thrives on creativity and strategic thinking. Joining the GLADTOBE team on April 1st, 2024, marked the beginning of an exciting journey that I’m thrilled to share with you. What’s your biggest learning from the first 100 days? Wow! 100 days past!?! that’s unbelievable. The past 100 days

Driving Engagement and Loyalty In the highly competitive landscape of e-commerce and mobile gaming, understanding the role of emotions in marketing is crucial for capturing the attention and loyalty of consumers. Emotions drive consumer behavior, influence purchasing decisions, and build lasting brand relationships. This article delves into the significance of emotional marketing, backed by research

The advertising industry in Germany is huge, with over €37 billion invested in 2023. Despite being a top five digital market globally, Germany still heavily relies on traditional media, with digital advertising making up only 13% of the market in 2021. This reliance on traditional media presents unique challenges for businesses trying to integrate and

At GladToBe, we can leverage advanced tracking technologies to measure and optimize performance TV campaigns, ensuring our clients feel secure about sharing their data and trusting the reported values. We are flexible in working with various established tracking/attribution providers such as Innovid (tvsquared), Attributy, XAD Spoteffects, Realytics, always with the aim to provide the best

We’ve returned from our team trip in Mallorca, prompting us to reflect on this enriching experience and its significance for GLADTOBE. What are the benefits of such workations? Let’s explore. Our Belief: Freedom and Work-Life Balance At GLADTOBE, we prioritize freedom and work-life balance. While many companies have adopted remote work post-pandemic, we’ve always been

Ever wondered how a massive campaign comes to life? Let’s take a peek behind the scenes at GLADTOBE’s work with Immoscout24. The campaign was a complex, multi-faceted effort, driven by the passion and creativity of the GLADTOBE team. Over 400 assets were created, bringing together guerrilla marketing, offline and online integration, and innovative storytelling.  Here’s

Performance TV advertising makes good use of TV’s wide reach to drive measurable business outcomes, similar to digital marketing (same same, but different).  This guide, which was derived from the E-Commerce, Why Not?! podcast hosted by Romy Riffel und Johannes Kliesch together with our COO, Andreas Peltret, covers essential steps and strategies for launching an

Discover how Performance TV can help e-commerce brands reach new audiences and drive growth beyond digital channels.

In Part 1 of our series, we explored the general principles of TV advertising effectiveness. For Part 2, we’re excited to share insights from three industry experts: Cristian (VP Media), Kathrina (Head of Offline Marketing), and Kristina (International Media Consultant). These experts will delve into what effectiveness means to them, how to achieve it with