In Part 1 of our series, we explored the general principles of TV advertising effectiveness. For Part 2, we’re excited to share insights from three industry experts: Cristian (VP Media), Kathrina (Head of Offline Marketing), and Kristina (International Media Consultant). These experts will delve into what effectiveness means to them, how to achieve it with…

Eric joined the GLADTOBE team back in January. Today, it’s time to look back at his first 100 Days and his new journey as a VP Marketing & Consulting.  What’s Your biggest Learning of the past 100 Days? New work environments spark new opportunities, and great people inspire new curiosities. There’s never a dull day

TL;DR: TV + Digital = Marketing Success Integrating TV advertising to digital media activities can boost e-commerce marketing, reaching wider audiences and eventually drive sales. Learn how performance TV and e-commerce strategies combine to unlock growth. Despite the growing focus on digital, TV remains essential for building brand visibility, product/service credibility and boost performance on

An easy Recap Welcome to 2024, a year where the lines between the digital and physical worlds blur more than ever. Here at GLADTOBE, we understand that today’s marketing is no longer a one-way street. It’s an intricate play of technology and creativity, where online and offline experiences seamlessly intertwine. Your brand’s journey through this

The start of a new journey On the 2d of October 2023, 4 individuals started their experience at GLADTOBE. It’s now time for Cora, Stella, Nico and Laura to reflect on their first 100 days of learning, growth, development and much more. Cora’s first 100 days Hey there! Cora here, your Strategy Lead at GLADTOBE.

Why Brands Are Betting Big on Podcasts In just five years, podcast listeners have surged by 69% – on Spotify alone, the number of podcasts has skyrocketed from 500 thousand in 2019 to over 4 million today. According to GWI’s recent report, people are listening more than ever – averaging 49 minutes daily, rivaling the

In today’s multi-platform digital marketing landscape, finding the right balance of authenticity, engagement, and reach can be a daunting task. You’ve got Instagram, YouTube, TikTok, and a host of other social media platforms at your disposal, but how do you make the most of them with limited time and resources? That’s where Influencers, Content Creators,

The first quarter of the year is akin to a grand stage, with businesses making their debut for the year. Consumers anticipate and pay special attention to what’s fresh and beneficial for them. Capturing this heightened attention through savvy marketing and advertising spells success in elevating revenue for Q1. In this article, we explore why Q1 is your golden ticket, and how leveraging TV advertising with Glad To Be can set the stage for a successful year.

In a world where advertising is a battleground for attention, the Las Vegas Sphere emerges as a visionary canvas for marketers. Explore the realm of Faux Out-of-Home campaigns and witness the evolution of advertising as Glad To Be leads the way with their innovative approach.

With the launch of Threads, Meta’s new Twitter competitor, the social media landscape is witnessing a seismic shift. Threads offers a seamless transition for users from Instagram, drawing in over 30 million sign-ups within 24 hours. For brands, influencers, and celebrities, the frictionless experience on Threads makes it a captivating platform, with big names like Wendy’s and Netflix already populating the app.